Aimpoint Research™, a global leader in marketing research and competitive intelligence, has named Susan Frede to the Research Director role. Aimpoint Research has achieved significant growth in recent years and continues to expand its global influence and service offerings. In her role as Research Director, Frede will lead a team of researchers and consult with clients to develop and execute innovative, actionable research.

“Susan has extensive experience with a long, distinguished career in the research field, and she has been a dedicated member of our team for over a year. We’re delighted to expand her role at Aimpoint Research,” said Brett Sciotto, President and CEO of Aimpoint Research. “Susan’s commitment to delivering quality and actionable results for our clients is second to none, and we’re happy to have her talents and expertise at Aimpoint Research.”

About Susan Frede  

Frede is a marketing research veteran with over 30 years of experience. She performs and consults on all phases of the research process including design, execution and delivery. Her analysis experience includes both multivariate statistical and cross-tabulation analysis with the goal of telling a story and delivering actionable insights with solid recommendations. Frede’s experience also extends to global, online and mobile research as well as sampling, data quality and online panels. In addition to her technical expertise, Frede is passionate about educating the next generation of research professionals, and she leads a Consumer Insights class as an adjunct professor at Northern Kentucky University.

Frede received her master’s degree in adult education from the University of Georgia. She completed her undergraduate work at Northern Kentucky University where she graduated Magna Cum Laude with a B.S. degree in Marketing with a Minor in Mathematics.

About Aimpoint Research

Aimpoint Research is a global, multi-dimensional intelligence firm providing the insight that leaders require to make better, more informed decisions that reduce risk, optimize resources and maximize success. Aimpoint Research creatively blends best practices from military intelligence disciplines with traditional and cutting-edge consumer research methodologies to provide unprecedented insight that leads to successful organizational strategies.

Media Contact:
Sarah Tveidt, Director, Aimpoint Research  | 605.838.8822