Experienced research executive brings solid leadership experience to position

(COLUMBUS, OHIO) February 28, 2017 — Aimpoint Research, a global leader in the market research industry, has announced the appointment of John Huffman as the Director of Research for their Columbus, Ohio research center. In this role, Huffman will lead teams of researchers and analysts in the execution of multi-disciplinary market research throughout North America. He will also oversee the day-to- day operations of the on-site call center and focus group facilities. Huffman has over 20 years’ experience in market research and competitive intelligence and was most recently the Director of Customer Insights for Hertz Global.


“We are very excited to have John leading our Columbus research teams, said Brett Sciotto, President and CEO of Aimpoint Research. His vast experience, knowledge and expertise will be invaluable as we expand our global capabilities and continue to provide our clients with innovative research that yields the critical insights they require to achieve their goals and maintain a competitive advantage.”

A former Military Intelligence soldier and Army veteran, Huffman began his research career working in higher education and has since held senior management positions in market research for major corporations and organizations including Walmart, Nielsen, U.S. Postal Service and Bank of America.

Huffman has a master’s degree in political science with an emphasis in public policy analysis and research methodology from Florida State University and a bachelor’s degree in communication from the University of South Florida.

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