Experienced marketing executive and communication scholar brings solid leadership experience to position
(COLUMBUS, OHIO) February 7, 2017 — Aimpoint Research, a global leader in the market research industry, has appointed Missy Graham as the new Director of Marketing and Communications. Aimpoint Research has achieved significant growth in recent years and continues to expand its global influence and service offerings. Graham, an expert in reputation and relationship management, will lead all strategic and development aspects of the company’s global branding and marketing communication initiatives.
Graham has over 20 years’ experience and has held senior level marketing positions in both the public and private sectors. She is also an educator and researcher. Her passion and propensity for creating and managing engaging marketing communication campaigns have made her a recognized leader with a reputation for helping clients and companies achieve business growth and impact. As Marketing and Communications Director for Aimpoint Research, Graham will focus on strengthening the organization’s brand awareness and identity in the market.
“We are thrilled to have Missy on board to lead our marketing efforts,” said Brett Sciotto, President and CEO of Aimpoint Research. “She will play a key role in positioning Aimpoint Research as the industry leader and will allow us to further connect our marketing efforts with our business growth strategies. We plan to leverage her deep knowledge and skills as a marketing professional, strategist and leader as we continue our expansion plans with new locations and market areas around the world.”
Graham holds a doctorate degree (Ph.D.) in strategic communication from the University of Tennessee. She sits on a number of advisory boards and is active with several non-profit organizations focused on inspiring and helping youth and people with disabilities.