Industry Trends
COVID’S Impact on Consumer Food Consciousness, Likely Long-Term Retailer Shifts Supporting Overall Food Consciousness
AIMPOINT RESEARCH COVID-19 WATCHDESK COVID'S Impact on Consumer Food Consciousness, Likely Long-Term Retailer Shifts Supporting Overall Food Consciousnes The resiliency of the agri-food value chain is being stress-tested in the wake of the global COVID-19...
Ethanol Market Hit by Perfect Storm in Energy Sector, COVID-19 May Have Lasting Impacts
AIMPOINT RESEARCH COVID-19 WATCHDESK Ethanol Market Hit by Perfect Storm in Energy Sector, COVID-19 May Have Lasting Impacts COVID-19 has dropped gasoline demand as people stay at home and travel is stalled. An OPEC oil price war has an already...
Aimpoint Research’s Industry Wargame Reveals Insights and Future Dynamics on the Evolving Agri-Food Value Chain
2019 INDUSTRY WARGAME RESULTS Wargame Scenarios Draw Parallels to Times of Crisis, COVID-19 Pandemic In November of 2019, Aimpoint Research hosted an Industry Wargame with over 50 of the country’s top leaders across the agri-food value chain. A wargame is a dynamic,...
3 Key Highlights From the National Council of Farmer Cooperatives 2019 Annual Meeting
Last week, Aimpoint Research had the opportunity to participate and present at the National Council of Farmer Cooperatives (NCFC) Annual Meeting. NCFC’s mission is to advance the business and policy interests of America’s cooperatives and other farmer-owned...
March Madness – It Begins
Columbus, OH – It’s March and the Madness is here once again. Basketball fanatics and those who haven’t watched a game all season are anxiously awaiting to see which team is going to bust the bracket. According to a new poll of 1,004 adults,...
Aimpoint Research Awarded Veteran Owned Small Business (VOSB) Certification
For Immediate Release September 20, 2017 Columbus, Ohio - Aimpoint Research has recently been certified as a Veteran Owned Small Business (VOSB) by the United States Department of Veterans Affairs. This noteworthy distinction is made to officially...
BRAND PERSONAS – The Emergence of the Human Factor
Often, brands attempt to relate a large mass of consumers rather than to the individual, thus failing to align their marketing activities to the actual consumer experience. It is increasingly clear, however, that there is a big difference between the concept of the...
