Industry Trends
March Madness – It Begins
Columbus, OH – It’s March and the Madness is here once again. Basketball fanatics and those who haven’t watched a game all season are anxiously awaiting to see which team is going to bust the bracket. According to a new poll of 1,004 adults,...
Aimpoint Research Awarded Veteran Owned Small Business (VOSB) Certification
For Immediate Release September 20, 2017 Columbus, Ohio - Aimpoint Research has recently been certified as a Veteran Owned Small Business (VOSB) by the United States Department of Veterans Affairs. This noteworthy distinction is made to officially...
BRAND PERSONAS – The Emergence of the Human Factor
Often, brands attempt to relate a large mass of consumers rather than to the individual, thus failing to align their marketing activities to the actual consumer experience. It is increasingly clear, however, that there is a big difference between the concept of the...
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