Insights & Innovation Symposium

Events & News

Insights & Innovation Symposium

Cutting Edge Market Research Methods: Uncovering new insights

Join Aimpoint Research and ESOMAR for this free event, hear from experts shaping the future of market research and be part of the conversation.

Event Date & Time

Thursday, September 21, 2017

10:00 am – 6:30 pm

 

CLICK TO REGISTER

 

Event Location

Nationwide Hotel and Conference Center
100 Green Meadows Dr S, Lewis Center, OH 43035

The award-winning location is minutes from downtown Columbus,

Market research is a rapidly evolving and complex industry increasingly driven by technology-reliant methodologies. Aimpoint Research and ESOMAR are hosting an Insights and Innovation Symposium on September 21st to discuss some of the cutting-edge market research techniques and technologies being used today.

The Symposium will connect forward-thinking leaders of the market research industry with professionals from throughout the region who want to learn how the latest research methodologies can keep you competitive in fast-paced and dynamic marketplaces. These innovative leaders will share their expertise on topics including the use of drones in the market research industry, neuroscience and how it can be applied to understand consumer purchase behaviors and sensory research as it pertains to optimally positioning your product. These ideas and technologies are quickly defining the future of market research.

Join us September 21st in Columbus, Ohio at this free event. Lunch will be included and the event will conclude with a reception.

Presenters

(More to come)

Massimo Cealti

Massimo founding partner – Altitude, Paris France

“What does your brand smell like? Olfactory signatures as Sensory Brand Equity Builders.”

Massimo Cealti has over 20 years of experience in the market research and is currently managing partner at Altitude C, France. Formerly Vice President of Consumer and Market Insights for the Scent and Care Unit at Symrise. He previously worked also for the Coca-Cola Company, Nestlé, McDonald’s and leading research agencies (IPSOS, Research International). He holds an M.S. in Business Management from Luigi Bocconi University in Milan.

 

Joe Eyerman

Center Director – RTI International

“The View from Above: Using Drones for Research Purposes”

Joe Eyerman, PhD. Director, RTI Drone R&D Center. Dr. Eyerman is a senior research methodologist and the director of RTI’s Drone R&D Center. Since 2013, he has directed the RTI UAS initiative to develop systems to support the transition of UAS into the research process. This includes developing research protocols, reporting standards, ethics and risk requirements, and public perception assessments. Dr. Eyerman has more than 20 years of professional experience in managing large applied research projects, statistically modeling social behavior, and managing data collection and analysis projects.

 

Mike Steinberg

Executive Vice President – 20/20 Research

“Uncovering Hidden Consumer Truths: Deeper Exploration with Advanced Text Analytics and Immersive Video”

Michael Steinberg is the executive vice president, business development for 20|20 Research and it’s iModerate division. Steinberg has more than 20 years of agency-side and client-side experience in research and marketing, having previously held management positions in the research channel at Research Now and Nielsen Media Research. Prior to that, Steinberg worked in marketing and brand management for P&G, Quaker and Office Depot – plus one memorable summer as a Good Humor Ice Cream Man.  He holds an MBA from the University of North Carolina and resides in Chapel Hill with his wife, four children, three dogs, and one guinea pig.

 

 

David Banks

Vice President, Global Strategy & Innovation – Aimpoint Research

“Why Consumer’s Lie, but Don’t Know They Are: The Importance of Connecting Consumer Language with Sensory Language”

David holds a Bachelor’s degree in Business and Popular Culture from Bowling Green State University and an MBA in International Business and Marketing from the University of Dayton.  He joins Aimpoint Research with over twenty years of marketing and sales experience and a strong track record in the food, beverage, flavor, fragrance and CPG marketplace.  Banks had worked with Fortune 500 companies and global clients like Wal-Mart, Target, Costco, Coke, Nestle, Tyson, Bacardi, Clorox, MillerCoors, Starbucks, Kroger among others.

Event Schedule