ADVERTISING & MEDIA

Industry Solutions

Used to test advertising effectiveness. We can help you at any stage of the advertisement and campaign development process. For creative development, we help you determine the best messaging and imagery to use in your campaign. Pre-testing validates and estimates potential of the ad before it goes to a larger audience. Post–testing gauges overall reach and impact of the ad after it has been distributed to a large audience.

Ad tracking monitors a brand’s performance looking at brand and advertising awareness, product trial and usage and attitudes about the brand versus the competition.

Advanced persuasion looks at how well non-customers are moved toward your brand and how well the messaging works to strengthen relationships with current customers. We evaluate the customer conversion rate- the percentage of prospective customers that take the action you want them to take based on the persuasive messaging in your ad.

Brand research helps you better understand consumer attitudes and opinions about your brand. We also provide insights and recommendations to enhance your brand position in the marketplace.

We evaluate your campaign to ensure it has complete optimization in the marketplace. We evaluate the characteristics and constraints of the campaign and then determine which offers and channels to use to reach specific customers.

Concept test have an exploratory focus and are used to understand what kind of concepts would be well received by a specific audience.This information is then used to provide recommendation for ad message and campaign development.

Media metrics are used to assess the impact of media activity on a company’s revenue. Information is gathered about how a brand, product or company related topic is being perceived.

This sophisticated measurement system taps directly into electrical activity arising from the brain. These brainwave measurements allow you to see the actual emotional impact of your product, promotion or design.

Our advertisement testing is done so that you can optimize your ad for any medium: television, radio, print or internet. Our integrated advertisement pre-testing process allows the opportunity to test concepts before creating the advertisement. For creative development, we help you determine the best messaging and imagery to use in your ad. Pre-testing validates and estimates potential of the ad before it goes to a larger audience.

To learn more about our research solutions and expertise, please contact us at info@aimpointresearch.com