For creative development we help you determine the best messaging and imagery to use in your ad. Pre-testing validates and estimates potential of the ad before it goes to a larger audience. Post–testing gauges overall reach and impact of the ad after it has been distributed to a large audience.
We evaluate the total value of a brand in the marketplace and on the balance sheet. Measuring brand equity identifies important brand influencers critical to business outcomes, such as market share and sales.
Customer satisfaction is often a key performance indicator within business. It is measured by evaluating how products and services supplied by a company meet or exceed customer expectation.
A marketing analysis is a study of the dynamism of the market. It is the attractiveness of a special market in a specific industry. Marketing analysis is basically a business plan that presents information regarding the market in which you are operating in. It deals with various factors.
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
Our process measures the properties and performance of products and programs. We conduct testing to give you the deep perspectives you need to successfully launch a product or program.