Used to test advertising effectiveness. We can help you at any stage of the advertisement development process. For creative development we help you determine the best messaging and imagery to use in your ad. Pre-testing validates and estimates potential of the ad before it goes to a larger audience. Post–testing gauges overall reach and impact of the ad after it has been distributed to a large audience.
We evaluate the total value of a brand in the marketplace and on the balance sheet. Measuring brand equity identifies important brand influencers critical to business outcomes, such as market share and sales.
A process of validating all the financial, commercial, operational and strategic assumptions being made. This is a critical step in eliminating surprises before an acquisition or deal is completed.
Customer satisfaction is often a key performance indicator within business. It is measured by evaluating how products and services supplied by a company meet or exceed customer expectation.
A marketing analysis is a study of the dynamism of the market. It is the attractiveness of a special market in a specific industry. Marketing analysis is basically a business plan that presents information regarding the market in which you are operating in. It deals with various factors.
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
We work with public company boards and executive managements to provide shareholder activist vulnerability assessments and then work to correct those vulnerabilities. As shareholder engagement reaches new records, it is a matter of when and not if you will be engaged by shareholders on company performance. The best defense is preparation.
Our proprietary models and methods scan the entire public equity universe for targets where shareholder activism could unlock significant shareholder value. The research findings are shared with activist funds who can decide to engage publicly or privately with target companies to catalyze shareholder value creation.
We facilitate relationships that lead to quality deal flow, new opportunities, and high quality exits. Our experts will help you determine the issues and objectives to address with existing or potential partners to achieve business growth and success in this ever-changing and highly competitive environment.