FOOD & BEVERAGES

Industry Solutions

We can help you at any stage of the advertisement development process. For creative development we help you determine the best messaging and imagery to use in your ad. Pre-testing validates and estimates potential of the ad before it goes to a larger audience. Post–testing gauges overall reach and impact of the ad after it has been distributed to a large audience.

We evaluate the total value of a brand in the marketplace and on the balance sheet. Measuring brand equity identifies important brand influencers critical to business outcomes, such as market share and sales.

Customer satisfaction is often a key performance indicator within business. It is measured by evaluating how products and services supplied by a company meet or exceed customer expectation.

Our research process analyses the preferences, values, motivations and buying behaviour of specific consumer groups. Our insights into consumer attitudes and purchasing behavior enable you to identify and define the shifting landscape of consumer trends.

Our testing measures the effects and interactions of the levels of packaging, the package contents, external forces and end-use. We use both qualitative and quantitative testing methods to determine the impact that packaging has on consumer perception of the product and sales.

Using market research, we help to determine your optimal pricing strategy. Pricing is an important part of the marketing mix and we help you make sure your products and services are priced appropriately.

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

A customer’s sensory experience with a product often plays a role in the market success of that product. Our sensory testing evaluates if the product’s attributes accurately match the sensory cues delivered on product packaging and marketing materials and meet customer expectations.

We study, track, measure and analyse the shelf impact of a product. Our approach uses traditional and innovative research technologies to understand consumers’ search and orientation patterns and their contact with products. The results will give you reliable insights and recommendations for optimizing packaging, design and positioning.

To learn more about our research solutions and expertise, please contact us at info@aimpointresearch.com