Used to test advertising & campaign effectiveness. We can help you at any stage of the campaign development process. For creative development, we help you determine the best messaging and imagery to use in your ad. Pre-testing validates and estimates potential of the ad before it goes to a larger audience. Post–testing gauges overall reach and impact of the campaign after it has been distributed to a large audience.
We evaluate the total value of a brand in the marketplace and on the balance sheet. Measuring brand equity identifies important brand influencers critical to business outcomes, such as market share and sales.
Our path to purchase research thoroughly evaluates each step in the decision making process as it relates to your products or services. Specifically, we help you understand the journey that physicians, patients, caregivers and payers take in deciding to use a particular brand, product or service.
Using market research, we help to determine your optimal pricing strategy. Pricing is an important part of the marketing mix and we help you make sure your products and services are priced appropriately.
Our research can assist you at all stages of the product life cycle. Using both qualitative and quantitative research methods we can help you establish needs, identify optimum price points, improve product performance and determine future product viability.
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.