For creative development, we help you determine the best messaging and imagery to use in your ad. Pre-testing validates and estimates potential of the ad before it goes to a larger audience. Post–testing gauges overall reach and impact of the ad after it has been distributed to a large audience.
We evaluate the total value of a brand in the marketplace and on the balance sheet. Measuring brand equity identifies important brand influencers critical to business outcomes, such as market share and sales.
Concept testing uses quantitative and qualitative research methods to evaluate consumer response to a product idea prior to the introduction of a product to the market. Specifically, concept testing indicates market segments to which the product appeals and provides needed information for developing the product and its promotion, distribution and pricing.
Customer satisfaction is often a key performance indicator within business. It is measured by evaluating how products and services supplied by a company meet or exceed customer expectation. We also conduct research on customer loyalty and retention to help you improve the customer experience and increase customer lifetime value (CLV). This is done by identifying the factors that drive customer loyalty and retention among key customer segments, measuring the customer experience and monitoring changes in loyalty over time and analysing the relationship between customer retention and customer lifetime value (CLV).
Our ethnographic research provides in-depth insights related to customer behaviours, attitudes, functional and emotional needs, preferences and ideas for product improvement.
Our in-store analytics research allows our clients to rapidly understand customer traffic and behaviour to optimize marketing, in-store operations, strategic decision making and staffing activities. POS analytics allow you to evaluate the sales impact and return on investment (ROI) of your sales and marketing activities.
Product testing is the process of measuring the properties and performance of products. We conduct product testing to give you the deep perspectives you need for a successful product launch/ relaunch. A customer’s sensory experience with a product often plays a role in the market success of that product. Our sensory testing evaluates if the product’s attributes accurately match the sensory cues delivered on product packaging and marketing materials and meet customer expectations.
Package design can play a significant role in the sale of a product. Our package design testing provides insights regarding customer reactions to various package design elements and executions, a better understanding of the connection between package design and purchase impulse and the reassurance that the package design is not confusing or offensive.
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.