Pre-testing validates and estimates potential of the ad before it goes to a larger audience. Post–testing gauges overall reach and impact of the ad after it has been distributed to a large audience.
We evaluate the total value of a brand in the marketplace and on the balance sheet. Measuring brand equity identifies important brand influencers critical to business outcomes, such as market share and sales.
Competitor review across marketing and strategic management. Assessment of strengths and weaknesses of current and potential competitors. This provides an offensive and defensive strategic context to identify opportunities and threats.
Customer satisfaction is often a key performance indicator within business. It is measured by evaluating how products and services supplied by a company meet or exceed customer expectation.
Mystery shopping is used to gather specific information about the quality of services provided, the overall customer experience and whether rules and regulations are being followed. These insights allow organizations to improve their operations and processes to best meet customer needs.
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.