Market Research

At Aimpoint Research, we fundamentally believe in the power of partnership and collaboration. Often times, our agri-food clients come to us with a specific question or problem to address. We work hand-in-hand with our clients to create custom research solutions designed to answer business questions and address information gaps.

At the heart of our approach, Aimpoint Research blends best practices from military intelligence with market research, fusing multiple research methodologies and collection techniques with superior analysis. We help our clients move faster from insight to action.

Aimpoint Research designs and conducts global custom research studies. We have deep experience serving the agri-food value chain, and we can reach audiences across the agri-food value chain -- from farmers and ranchers to consumers.

Interested in working with us or learning more about our capabilities?

While not an extensive list, Aimpoint frequently conducts the following studies on behalf of our clients. Often times, we'll recommend a hybrid approach that fits your specific needs and target audiences.

  • Farmer & Rancher Research
  • Consumer Research
  • Segmentation
  • Brand Equity
  • Customer Experience
  • Farmer of the Future segmentation applications
  • Employee Engagement
  • Market Share
  • Share of Wallet (SOW)
  • Price Elasticity
  • Attitudes & Usage
  • Ad Tracking
  • Concept & Message Testing



Aimpoint Research and Farm Journal maintain a strategic partnership, combining the organizations' strengths to provide value, actionable insights and a competitive advantage to clients. The partnership joins Aimpoint Research’s innovative intelligence and strategy consulting capabilities with Farm Journal’s industry-leading behavioral data, data science and activation assets.