Grounded in extensive research, Farmer of the Future 2.0 builds upon Aimpoint Research’s original landmark 2018 Farmer of the Future analysis.

The research provides a window into the current attitudes and mindsets of U.S. farmers and ranchers and how they are adapting to a post-pandemic world with heightened geopolitical and economic uncertainties. Additionally, Farmer of the Future 2.0 gives insights into U.S. farmers’ willingness and ability to adopt new technologies, expectations from input suppliers, needs from service providers, capacity to weather economic shocks, approach to business planning, and much more. 

Please complete the form below to indicate which Farmer of the Future 2.0 integration options you are interested in learning more about, and we'll follow-up with you directly.