Aimpoint Research™, a global leader in marketing research and strategic intelligence, welcomes Mark Purdy to the company as Vice President. Purdy brings 25 years of experience in strategic military leadership, having most recently served as Director of Wargames at the U.S. Army War College providing actionable solutions to top national security dilemmas.
In his role as Vice President, Purdy will contribute significantly to the company’s competitive intelligence and thought leadership expertise. Building from his n
ational security and strategic planning
background, Purdy will guide clients to strategically activate on their research results. This includes supporting and leading clients to assess impacts, develop business strategies and plan for the future.
In addition, Purdy will direct the company’s dynamic wargaming services, which includes leading the flagship Farmer of the Future Annual Wargame, lending predictive insights on the state of the agri-food system through 2040 and beyond. Aimpoint Research’s wargames are powerful tools providing predictive insights, strategic planning feedback, thought leadership platforms and industry collaboration for clients.
“Since our start, Aimpoint Research has merged best practices of military intelligence with marketing research to provide unprecedented, actionable insights. Having led strategic initiatives and wargaming for the U.S. Army, paired with his agricultural roots, Mark is uniquely positioned to serve our clients and industry partners,” said Brett Sciotto, President and CEO of Aimpoint Research. “As we continue to help our clients expand into activation and predictive insights, Mark adds tremendous value to our organization, and we are excited to welcome him to the Aimpoint Research team.”
A former Army Colonel and graduate of the United States Military Academy at West Point, Purdy’s vast experiences range from leading combat units to managing multi-billion-dollar security assistance portfolios to directing Strategic Wargame operations at the U.S. Army War College.
Purdy grew up on a farm in central Ohio, where his family raised sheep, corn, soybeans and hay. Purdy continued to leverage his agricultural background when he studied Environmental Engineering at West Point, and he currently remains connected to the family farm. Purdy holds master’s degrees in Strategic Studies and Military Operational Art from the U.S. Army War College and the Air Force University. He and his wife of 21 years, Laurie, live in Lewis Center, Ohio, and have three daughters and a son ranging in ages from 11 to 20.
About Aimpoint Research
Aimpoint Research is a global, multi-dimensional intelligence firm providing the insights leaders require to make better, more informed decisions that reduce risk, optimize resources and maximize success. Aimpoint Research creatively blends best practices from military intelligence disciplines with traditional and cutting-edge consumer research methodologies to provide unprecedented insight that leads to successful organizational strategies.
Aimpoint Research is proud to be a certified Veteran Owned Small Business (VOSB) by the United States Department of Veterans Affairs.