Susan Leonard Brings 25 Years of Marketing Research Expertise

Susan Leonard, Aimpoint Research Senior Research Manager
Susan Leonard, Aimpoint Research Senior Research Manager

Aimpoint Research recently welcomed Susan Leonard to its cutting-edge market research team as Senior Research Manager. In this role, she will manage multiple projects from start to finish, including the research design, methodology, instrument programming, collection monitoring, analysis, and client presentations. 

“Our market research team is second to none,” said Brett Sciotto, Aimpoint Research CEO. “Susan is a fantastic addition to that team and will enhance our analytical and methodological capabilities as we provide deep and actionable insights to a growing number of clients around the world.”

Susan has over 25 years of experience on custom quantitative and qualitative research projects and analytical techniques across multiple industries including automotive, consumer packaged goods, food and beverage, travel, and retail. She is an expert on customer satisfaction, habits and practices, and retail and shopper journey mapping. 

Prior to joining Aimpoint Research, Susan has worked at Owens Corning, Directions Research and TNS/Kantar Retail. She is a graduate of Bowling Green State University where she earned a Bachelor of Arts in Sociology and Master of Arts in Applied Demography.

“Working with Aimpoint Research is a unique opportunity, and I am thrilled to be part of such a talented group of people,” said Susan. “I really appreciate the way they integrate research and strategic intelligence to better serve clients with actionable insights and a clear business story.”