Marcello Sasso
Vice President
As
Vice President, Marcello helps the global expansion of Aimpoint
Research through new client acquisition, strategic partnerships, new
product development and marketing activities. Marcello specializes in
both qualitative and quantitative research to include branding,
repositioning, new product launch, competitive analysis and trend
tracking.Marcello is a passionate Italian specializing in international
project coordination and business development.
Marcello
holds a B.A. in International Business from the Helsinki Business
Polytechnic (Finland) and an MBA from the Strategies Business School
(Italy). Marcello started his career in market research in 1999, working
for several UK-based global agencies and serving as an in-country
consultant from Italy. Two years later he started his own research
consultancy business named Cielo Research, focusing on global projects,
which he directed for more than 13 years before joining Aimpoint
Research in 2014.
Marcello
has served for 5 years as country representative for Italy and 2 years,
2017-2018, as council member for ESOMAR (The Global Insights
Community), regularly writes articles for industry magazines and also
features as conference speaker at market research events.