Indispensable to Your Organization

An effective strategic plan is indispensable. It aligns stakeholders to the mission, supports a system for organizational growth, reinforces value to the marketplace, and benchmarks progress toward accomplishing goals. 

Aimpoint Research Strategic Planning

And yet, many strategic plans find themselves simply sitting on the shelf. Perhaps the plan doesn't accurately reflect the organization or it feels stuck in the past because it wasn't written with an eye toward the future marketplace.

Aimpoint Research strategic planning utilizes the full breadth and depth of our capabilities. Our team works collaboratively with leaders throughout the process as we discover what's happening in the marketplace, visualize the future, and prioritize actions to achieve your mission.

By utilizing our military strategic planning experience and the power of our market research, wargaming, and intelligence-gathering services, we work to ensure the final product will become a core piece of how your organization makes decisions for the future.

Case Studies

Thanks to our work with them on strategic planning, a client discovered that their existing talent management and development systems were focused too much on process and not the likely customer base they would have in the future, creating an internal vulnerability they didn't even know existed. Market research data and Farmer of the Future analysis reinforced the need for a shift. Even though it wasn’t originally a focus, the process led to the client creating a new strategic imperative to define key attributes for future talent acquisitions based on the future market. ​

Prior to beginning the strategic planning process with Aimpoint Research, an organization’s leadership team expressed clearly that they wanted to retain the current organizational structure due to its connection to their core identity. Following a review of the intelligence collected by WatchDesk analysts and a group exercise to explore the future, their perspective on structure changed and leadership acknowledged that it needed to be evaluated more fully so they could make a better, unbiased decision about future structure.