Payton Woods stepped into his role as Fusion Leader after years of market research experience with Aimpoint Research. He currently lives in Libertyville, Illinois and continues to work with a wide range of clients who benefit from his market research expertise and insight into many sectors of the agri-food value chain.
Prior to joining Aimpoint Research, Payton received a Bachelor of Arts degree in marketing and a Master’s degree in market research from Michigan State University.
He began his career as a Market Research Analyst with Aimpoint Research and has spent the last several years working with clients in financial services and animal health. Much of Payton’s client work has been in sales, specifically on how the client can better interact with their current and potential customers in a desired way. Payton enjoys going above and beyond in ensuring each client's needs are met.