Jenna Lansing

Director, Agri-Food WatchDesk

In her role as Director of the Agri-Food WatchDesk, Jenna manages a team of analysts collecting and analyzing intelligence for clients across the value chain. She also leads and executes research efforts for the company's ag industry partners.


Jenna grew up on a cattle feedlot and row crop farm near Dyersville, Iowa. Before joining Aimpoint, Jenna launched a specialty fertilizer division in the wholesale fertilizer space and conducted market research in the animal health industry. Her expertise lies in production agriculture including inputs, retail and distribution, livestock, crops and processing. Jenna graduated from Iowa State University with an undergraduate degree in Agricultural Business.

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