1 in 5 consumers eat plant-based meat alternatives...but there's more to the story.

According to the December 2020 survey, 20% of U.S. consumers report eating a plant-based meat alternative within the last 30 days. Of those consumers who consume plant-based meat alternatives, 71% cite health as their primary reason. 43% of all U.S. consumers believe that plant-based meat alternatives have a positive effect on health, whether they are currently consuming them or not.

Plant-based Meat Alternatives

At the same time, Aimpoint Research's Agri-Food WatchDesk reports the plant-based meat alternative sector raised $1.5 billion in only the first 7 months of 2020 (per the Global Food Institute). This is an increase of 80% over the entire 2019 year even as COVID-19 disrupted global markets. 

These are only a few of the indicators the Agri-Food WatchDesk team is tracking, and our analysts believe this sector is poised to disrupt growth in the global animal protein industry. A full report and analysis on this and other topics are available through the Executive Intelligence Network.

The Aimpoint Research Agri-Food WatchDesk continually monitors trends and potential disruptors in the value chain, while the market research team conducts qualitative and quantitative research on a frequent basis. Our unique fusion process brings all sources together to provide superior intelligence to our clients.

Learn more about the future of consumers by requesting an executive summary of Next Gen Consumers.