BlogThe latest discoveries on groundbreaking insights, industry trends, market research events, and company updates from Aimpoint Research.
Experienced research executive brings solid leadership experience to position (COLUMBUS, OHIO) February 28, 2017 -- Aimpoint Research, a global leader in the market research industry, has announced the appointment of John Huffman as the Director of Research for their...read more
Experienced marketing executive and communication scholar brings solid leadership experience to position (COLUMBUS, OHIO) February 7, 2017 -- Aimpoint Research, a global leader in the market research industry, has appointed Missy Graham as the new Director of...read more
Often, brands attempt to relate a large mass of consumers rather than to the individual, thus failing to align their marketing activities to the actual consumer experience. It is increasingly clear, however, that there is a big difference between the concept of the...read more
Researchers affirm qualitative data is becoming increasingly insufficient in support of management decisions, amplifying the need to plug in historical data to provide validity of insights. There is nothing more valid and reliable than something that has already...read more